COM 486 Entire Course (UOP)
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COM 486 Week 1 Individual Assignment IMC and CMM Basics
COM 486 Week 2 Assignment Message Map Presentation
COM 486 Week 3 Assignment Marketing Communications Plan
COM 486 Week 4 Individual Assignment Movie Promotion and Advertising
COM 486 Week 5 Assignment Integrated Marketing Communications Campaign
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COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP)
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Write a 1,050- to 1,400-word paper that compares two competitors that produce at least two different products or services; for example, Nike and Adidas. Describe the strategies that each brand uses to differentiate its products or services from its competitor using integrated marketing communications and Customer Message Management.
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COM 486 Week 2 Assignment Message Map Presentation (UOP)
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Identify and explain the essential elements of a Message Map™ based on the template provided in Figure 4–3, CMM Message Map™, of your text, Customer Message Management. Address the four principles of Customer Message Management covered in Figure 4–1 of the Customer Message Management.
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COM 486 Week 3 Assignment Marketing Communications Plan (UOP)
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Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target…

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