Business Communication – D2
D2: Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points
In this assignment I will be evaluating the effectiveness of business information and its communication as key contributors to the success of an organisation. Verbal Communication
Tesco PLC uses verbal communication every day in its stores, offices – when communicating by phone and when meeting are being held. Tesco PLC are so successful due to the fact that they use verbal communication to the best of their ability this means that when there are problems that need to be resolved quickly Tesco PLC will sort it out verbally as its face to face which allows any problem to be sorted out quickly as you will answer questions immediately and it’ll be easier to explain as you can use facial expressions and hand gestures to explain something. Verbal communication is effective for Tesco PLC as in their stores customers will always have questions and queries that they want answered, by using verbal communication when dealing with customers in store it allows the organisation to deal with the questions as quickly as possible which will save time and money instead of answering questions via email or letter which will waste too much time and also waste money. Tesco PLC relies heavily on verbal communication for most of its formal meetings with its staff as the leading manager will explain their topics/issues verbally so their staff understand what is expected of them and so answers in the meetings can be answered as quickly as possible because the manager won’t have enough time for too many meetings in a year as they will also deal with other issues in the organisation. Tesco PLC and most of it rivals like Asda and Sainsbury’s all use the same method when using verbal communication this is because it is the most affective and most reliable and there is only really one way…

D2 business communication