MKTG 522 Complete Course Project (Marketing Plan)
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Course Project – Final Marketing Plan Submission
1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategies
3.7 Marketing Mix
3.8 Marketing Research
4.0 Controls
4.1 Implementation
4.2 Marketing Organization
4.3 Contingency Planning
5.0 Conclusion
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MKTG Week 1-7 Entire Course
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MKTG 522 Week 1 Course Project Marketing Plan Topic
MKTG 522 Week 2 Course Project Marketing Plan (Draft 1)
MKTG 522 Week 4 Course Project Marketing Plan (Draft 2)
MKTG 522 Week 6 Course Project Marketing Plan (Draft 3)
MKTG 522 Complete Course Project (Marketing Plan)
MKTG 522 Week 1 DQ 1 (Market Research)
MKTG 522 Week 1 DQ 2 (Strategic Marketing Planning)
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
MKTG 522 Week 2 DQ 2 (Target Market Selection)
MKTG 522 Week 3 DQ 1 (Branding)
MKTG 522 Week 3 DQ 1 (Competitive Strategies)
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
MKTG 522 Week 4 DQ 1 (Pricing Strategies)
MKTG 522 Week 4 DQ 2 (Marketing of Services)
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)
MKTG 522 Week 6 DQ 1 (Marketing Communications)
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
MKTG 522 Week 7 DQ 1 (International Markets)
MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility)…

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